COMPARE SAMSONITE BACKPACKS
COMPARE SAMSONITE BACKPACKS
One of the most reputed luggage manufacturers and retailers in the world, US-based Samsonite has been ruling the market since its initial years. With a range of product offerings, right from briefcases to larger suitcases to even small bags for essentials, Samsonite grew from being a small suitcase company to a company that is, today, listed on the Hong Kong Stock Exchange.
A Brief History
Founded by Jesse Shwayder on March 10, 1910, in Denver, Colorado, Samsonite was first known as the Shwayder Trunk Manufacturing Company. Founder Shwayder was a luggage salesman and brought his expertise working on the field to the company. One of the first products of the company was named “Samson”, after a character in the Holy Bible, (Shwayder was a religious man!) until the company ultimately started going by Samsonite in 1941 owing to its vulcanized fiber suitcases, one of its most popular products – a far cry from the religious beginnings!
By 1965, the Samsonite suitcases were the company’s best-selling signature products, making the company’s name synonymous with the products; this ultimately led to the company changing its name officially to “Samsonite.”
In addition to suitcases, the Samsonite Furniture Company, a subsidiary of the company, also made and sold furniture, specifically card tables and folding chairs. In 1961, the company also went on to manufacture and distribute Lego toys in the North American market; this ended in 1972, though the company continued distributing the toys till 1986 in Canada.
After changing many hands (Shwayder sold the company to Beatrice Foods in 1973 who sold it to Kohlberg Kravis Roberts in 1986 who sold it to multiple people in the 80s and 90s), the company was finally acquired in 2005 by Marcello Bottoli, Louis Vuitton’s ex-CEO, who pulled the company back from the brink of bankruptcy. However, Bottoli left the company in 2009.
The company did eventually go on to file for bankruptcy and had to raise funds by going public on the Hong Kong Stock Exchange and there’s been no looking back ever since! The company went on to acquire many other companies, the most significant acquisition being the acquisition of competitor Tumi for $1.8 billion; the acquisition of this luxury baggage company marked Samsonite’s biggest acquisition to date.
Samsonite currently sells a range of backpacks, travel accessories, wallets, belts, luggage, duffel bags, and business bags that are sold under various brands. The following is a list of brands that Samsonite has sold and currently sells:
Strategies for Success
Many reasons lie behind Samsonite’s success in the market, and one of them is its successful, innovative strategies. Samsonite is constantly working to capitalize on its strengths and diversify its business, all while maintaining the strength of the business. Some of the strategies that have led it to success are:
In its initial years, Samsonite’s target audience was “turn-of-the-century travelers”; mainly those looking for affordable yet classy luggage and especially those who were swayed by trends but still had one foot firmly grounded in “convenience!” Eventually, the company’s main target audience evolved to include businessmen and those traveling for leisure.
Today, the company has a wide target audience, ranging from students to businessmen to vacationers to the fashion-conscious elite, with fashion guru Alexander McQueen even launching one of the company’s brands – Black – and Samsonite opening up stores in fashion capitals around the world.
Why Buy a Samsonite Backpack
There are many reasons why you should opt for a Samsonite backpack; not only is the company known for its innovative products, excellent strategies, and market leadership but also for the following reasons:
Samsonite has a wide range of products that span a variety of prices. Some of their bags and backpacks start as low as $30 and go all the way up to $500. Their luggage options start at around $50 and can go up to the $1,000-1,200 range.
The accessories are of various types – toiletry and cosmetic kits, wallet and passport covers, battery packs and adapters, RFID gadgets, umbrellas, portfolios, and laptop sleeves – and start at around $2 for a luggage tag and go on to $100-120 for toiletry kits and under-seaters.
The Final Word
All said and done, there’s very little margin for error when you pick out a Samsonite backpack. High quality, affordable prices and a range of convenient features make this brand a much-loved brand among luggage and backpack shoppers across the world.
Additionally, the backpacks are versatile – you can get through a variety of settings with the same backpack, as well as use one backpack for many purposes, right from carrying your tech gear to clothes for an overnighter to your own mobile office.
If you were looking for a new backpack or just wanted to explore good backpacks in the market, our picks are a great place to start (and even finish – each of these backpacks is a great investment!). While they have their own cons (which product doesn’t?), the pros far outweigh the cons in our books, so we’d gladly recommend these backpacks to anyone looking to buy one!
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