Why Are Kanken Backpacks So Popular? 

 November 18, 2022

By  Diane Wuthrich

Kanken is one of the most famous backpack lines in the world. With hundreds that are sold every hour, there’s no denying their appeal. But what makes them so popular?

Kanken backpacks are renowned worldwide for its exceptional durability and timeless, compact design. They are made from quality materials such as Vinylon F fabric, which is water-resistant and easy to clean. The backpacks also come dozens of colors, catering to both men and women of all ages.

Read on below to learn more about why Kanken backpacks have a cult following.

Why Are Fjallraven Kanken Backpacks So Popular

With hundreds of Fjallraven Kanken backpacks being sold every hour, it’s clear that the brand is extremely popular.

Below are some examples of these classic backpacks:

Kanken backpacks were introduced in 1978, yet today they are still the preferred backpack for people of all ages, lifestyles, and backgrounds.

But what makes them so popular?


Kanken backpacks are not cheap: each one costs around $70 depending on the size and style.

However, people are willing to pay this price because the durability of Kanken backpacks is well-known. These bags are designed to last a lifetime. From the backpack fabric to the zippers, handles, and backpack straps, these bags can withstand the wear and tear that comes with traveling, school, and everyday use.

Timeless, Compact Design

Unlike other trendy backpacks or those that are too bulky, many people gravitate towards the iconic shape of Kanken’s compact backpacks. The brand has managed to come up with a design that can go with the seasons and ever-changing fashion trends.

Additionally, Kanken backpacks can complement a wide range of personal styles. It isn’t too casual or too dressy, making it a no-brainer to use the pack whenever you need without thinking too hard about whether your outfit matches or not. This is helpful especially for students, busy professionals, and travelers who want to use a reliable pack without spending too much time on sartorial choices.

Kanken’s carrying system is also approachable: there are no complicated features and it’s easy to use. One zipper opens up to the spacious main compartment like a suitcase, while the front pocket is the perfect size for storing smaller belongings. Users can carry it as a backpack or convert it into a handbag because of the convertible straps.

Aside from the Classic Kanken backpack, you can also choose from several sizes: the Sling, Mini, Laptop 13, Laptop 15, and Laptop 17.

Quality Materials

Fjallraven, the company that manufactures Kanken backpacks, is synonymous to Swedish quality. They cater to the highest standards, with a dedication to quality and innovation.

For example, Kanken backpacks have always been made with Vinylon F, a synthetic fabric whose fibers swell when wet. This makes the material water and dirt resistant. It’s also easy to clean, only requiring the use of mild detergent, a soft brush, and lukewarm water.

Kanken backpacks are also lightweight. The classic backpack weighs just 300 grams!

Many Colors To Choose From

The classic Kanken backpack comes in dozens of colors. They appeal to customers of all ages and style preferences.

They have also continued to develop based on this iconic bag, now with newer styles and colorways such as the Kanken Me, Kanken Me Mini, and Kanken rainbow.


Given the durability, quality, and classic design of Kanken backpacks, it’s easy to see how it has become such a trusted name in bags. This backpack will last many years and can withstand wear and tear.

About the author

Diane is our head writer and researcher for our backpack informational content. Her everyday carry is a Herschel.

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